{"id":939,"date":"2025-09-08T11:58:19","date_gmt":"2025-09-08T14:58:19","guid":{"rendered":"https:\/\/hackerrangers.siteup.dev\/simulacoes-phishing-metricas-taxas-cliques-insuficientes\/"},"modified":"2025-11-02T18:15:51","modified_gmt":"2025-11-02T21:15:51","slug":"phishing-simulations-why-click-rates-are-insufficient","status":"publish","type":"post","link":"https:\/\/hackerrangers.siteup.dev\/es\/phishing\/phishing-simulations-why-click-rates-are-insufficient\/","title":{"rendered":"Las simulaciones tradicionales de phishing te est\u00e1n enga\u00f1ando: por qu\u00e9 las m\u00e9tricas de tasas de clics son insuficientes"},"content":{"rendered":"

Las simulaciones tradicionales de phishing no revelan el verdadero nivel de preparaci\u00f3n de tu empresa. Descubre por qu\u00e9 la simple cuenta de clics es insuficiente y c\u00f3mo PhishOS ayuda a medir, de verdad, la capacidad de los colaboradores para identificar y reaccionar ante ataques de ingenier\u00eda social.<\/span><\/p>\n

Ya sea por compliance o por preocupaci\u00f3n genuina por la ciberseguridad, todos nos hemos encontrado con una simulaci\u00f3n tradicional de phishing. Ese t\u00edpico correo anunciando una promoci\u00f3n o con un mensaje alarmante puede traer graves consecuencias para empresas e instituciones.<\/span><\/p>\n

Sin embargo, lo que pocos reconocen es que las simulaciones tradicionales de phishing ya no son tan eficaces y rara vez miden lo que realmente importa. En lugar de concienciar, entregan m\u00e9tricas poco relevantes y generan miedo, desmotivaci\u00f3n e incluso da\u00f1os a la reputaci\u00f3n de las organizaciones.<\/span><\/p>\n

Cuando el \u201centrenamiento\u201d se convierte en problema<\/b><\/h3>\n

Un caso emblem\u00e1tico sobre c\u00f3mo las simulaciones tradicionales pueden afectar negativamente a las instituciones ocurri\u00f3 en 2023. Una universidad en California realiz\u00f3 una prueba de phishing cuyo asunto era: <\/span>\u201cNotificaci\u00f3n de Emergencia: Caso de \u00c9bola en el Campus.\u201d<\/span><\/i> El e-mail, que solo era un test, caus\u00f3 p\u00e1nico entre alumnos y empleados. \u00bfY a qu\u00e9 costo?<\/span><\/p>\n

El problema de las m\u00e9tricas tradicionales<\/b><\/h3>\n

En las pruebas tradicionales, las m\u00e9tricas solo muestran qui\u00e9n hizo clic y qui\u00e9n no en el e-mail de phishing. Pero esta m\u00e9trica, por s\u00ed sola, deja espacio para innumerables dudas e interpretaciones.<\/span><\/p>\n

Un alto porcentaje de usuarios que no hicieron clic no significa necesariamente que la organizaci\u00f3n est\u00e9 segura. Tal vez los empleados estaban demasiado ocupados para revisar el correo, algunos ya sab\u00edan que se enviar\u00eda el test, o la tem\u00e1tica utilizada simplemente no resultaba de inter\u00e9s.<\/span><\/p>\n

Como ejemplo, Google dej\u00f3 de aplicar pruebas tradicionales de phishing en los \u00faltimos a\u00f1os. En su blog oficial, la compa\u00f1\u00eda explic\u00f3: <\/span>\u201cEducar a los empleados sobre c\u00f3mo alertar a los equipos de seguridad ante ataques en curso sigue siendo un complemento valioso y esencial para una postura de seguridad integral. Sin embargo, no hay necesidad de convertirlo en un acto confrontativo, y no ganamos nada \u2018atrapando\u2019 a personas que \u2018fallan\u2019 en la tarea.\u201d<\/span><\/i> (del texto <\/span>\u201cOn Fire Drills and Phishing Tests\u201d<\/span><\/i>).<\/span><\/p>\n

La ra\u00edz del problema<\/b><\/h3>\n

De acuerdo con Vin\u00edcius Perallis, fundador y CEO de Hacker Rangers, la ra\u00edz est\u00e1 en el alejamiento del prop\u00f3sito original de las simulaciones de phishing: medir el nivel de protecci\u00f3n de una empresa frente a ataques de ingenier\u00eda social. Las organizaciones comenzaron a utilizarlas para concienciar. <\/span>\u201cLa gran confusi\u00f3n es que la simulaci\u00f3n de phishing por correo se usa para un prop\u00f3sito muy diferente del que fue creada y en el que deber\u00eda encajar,\u201d<\/span><\/i> se\u00f1al\u00f3 Vin\u00edcius en el Hacker Rangers Podcast.<\/span><\/p>\n

La evoluci\u00f3n: NIST Phish Scale<\/b><\/h3>\n

Ante este escenario, en 2023 el National Institute of Standards and Technology (NIST) public\u00f3 la <\/span>NIST Phish Scale<\/span><\/i>, una gu\u00eda sobre c\u00f3mo reconocer se\u00f1ales de que un e-mail es phishing. El documento lista 23 tipos de se\u00f1ales que deben verificarse frente a un e-mail sospechoso.<\/span><\/p>\n

PhishOS: la nueva generaci\u00f3n de simulaciones de phishing<\/b><\/h3>\n

Con todo esto en mente, Hacker Rangers cre\u00f3 <\/span>PhishOS<\/b>, un simulador de phishing dise\u00f1ado \u00edntegramente en base a la NIST Phish Scale. PhishOS va m\u00e1s all\u00e1 de la simple cuenta de clics: los jugadores deben explicar <\/span>por qu\u00e9<\/span><\/i> un e-mail es o no un phishing, con 34 posibles escenarios a identificar.<\/span><\/p>\n

Con PhishOS, cada simulaci\u00f3n se convierte en un momento de educaci\u00f3n pr\u00e1ctica. Los colaboradores aprenden a reconocer se\u00f1ales de peligro en un entorno seguro, mientras los gestores obtienen m\u00e9tricas precisas sobre el comportamiento y la evoluci\u00f3n del equipo.<\/span><\/p>\n

Es hora de dejar atr\u00e1s las simulaciones obsoletas y adoptar un enfoque que realmente transforme el comportamiento. Con PhishOS, pasas de la simple \u201ccuenta de clics\u201d a una estrategia inteligente, educativa y atractiva. Pru\u00e9balo gratis durante 30 d\u00edas<\/a> y descubre c\u00f3mo transformar las simulaciones en resultados reales para tu empresa.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Las simulaciones tradicionales de phishing no revelan el verdadero nivel de preparaci\u00f3n de tu empresa. Descubre por qu\u00e9 la simple cuenta de clics es insuficiente y c\u00f3mo PhishOS ayuda a medir, de verdad, la capacidad de los colaboradores para identificar y reaccionar ante ataques de ingenier\u00eda social.<\/p>","protected":false},"author":4009,"featured_media":943,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phishing"],"acf":[],"yoast_head":"\nTraditional Phishing Simulations Are Misleading You: Why Click Rates Are Insufficient | Hacker Rangers<\/title>\n<meta name=\"description\" content=\"Traditional phishing simulations do not reveal your company\u2019s true level of preparedness. 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