{"id":2068,"date":"2025-12-05T17:08:42","date_gmt":"2025-12-05T20:08:42","guid":{"rendered":"https:\/\/hackerrangers.siteup.dev\/?p=2068"},"modified":"2025-12-05T17:08:42","modified_gmt":"2025-12-05T20:08:42","slug":"why-should-a-cfo-support-a-cybersecurity-awareness-program","status":"publish","type":"post","link":"https:\/\/hackerrangers.siteup.dev\/pt\/awareness\/why-should-a-cfo-support-a-cybersecurity-awareness-program\/","title":{"rendered":"Por que um CFO deve apoiar um programa de conscientiza\u00e7\u00e3o em ciberseguran\u00e7a?"},"content":{"rendered":"

Os programas de conscientiza\u00e7\u00e3o em ciberseguran\u00e7a<\/span> t\u00eam o objetivo de ampliar a vis\u00e3o dos colaboradores sobre os riscos envolvendo os ativos de tecnologia de informa\u00e7\u00e3o e comunica\u00e7\u00e3o (TIC). Ainda que os principais defensores desse tipo de programa sejam normalmente os profissionais de seguran\u00e7a da informa\u00e7\u00e3o, a verdade \u00e9 que quase todos os departamentos podem se beneficiar com a conscientiza\u00e7\u00e3o.<\/span><\/p>\n

No caso dos <\/span>diretores financeiros<\/span><\/i> (ou Chief Financial Officer), o custo dos programas de conscientiza\u00e7\u00e3o em ciberseguran\u00e7a acaba sendo um fator considerado. De certa forma, sempre h\u00e1 uma d\u00favida sobre o retorno obtido com o investimento no programa.<\/span><\/p>\n

Outra quest\u00e3o, mais direta, \u00e9 sobre o impacto do programa de conscientiza\u00e7\u00e3o nos departamentos de compras e finan\u00e7as da organiza\u00e7\u00e3o.\u00a0<\/span><\/p>\n

Em ambos os casos, h\u00e1 motivos para o CFO tamb\u00e9m abra\u00e7ar o programa de conscientiza\u00e7\u00e3o<\/a>.<\/span><\/p>\n

Retorno sobre o investimento<\/span><\/h2>\n

Calcular o retorno sobre o investimento em seguran\u00e7a pode ser desafiante, mas um estudo da consultoria Osterman Research desenvolveu um modelo que considera os seguintes crit\u00e9rios:\u00a0<\/span><\/p>\n

    \n
  • Preju\u00edzo com ataques cibern\u00e9ticos e paralisa\u00e7\u00f5es;<\/span><\/li>\n
  • Preju\u00edzo com manuten\u00e7\u00e3o e remedi\u00e7\u00e3o de eventos de menor e maior grau;<\/span><\/li>\n
  • Custo do programa de conscientiza\u00e7\u00e3o;<\/span><\/li>\n
  • Sal\u00e1rio dos funcion\u00e1rios e custo para que eles participem do programa.<\/span><\/li>\n<\/ul>\n

    O estudo estimou retornos entre 69% e 562%, a depender do tamanho da organiza\u00e7\u00e3o e tipo de incidente de seguran\u00e7a. A varia\u00e7\u00e3o \u00e9 grande porque o c\u00e1lculo muda de acordo com mudan\u00e7as em cada fator considerado e nas probabilidades e preju\u00edzos atribu\u00eddos aos eventos.<\/span><\/p>\n

    Certos fatores nem foram considerados pelo estudo, a exemplo dos seguros contra riscos cibern\u00e9ticos. Algumas seguradoras buscam saber se h\u00e1 um programa robusto de conscientiza\u00e7\u00e3o para calcular o pr\u00eamio. Logo, quem contrata esse tipo de seguran\u00e7a pode ter um benef\u00edcio direto.<\/span><\/p>\n

    Caso o CFO considere quesitos de conformidade legal e governan\u00e7a financeira, h\u00e1 ainda mais pontos relevantes. Nos Estados Unidos, a SEC, \u00f3rg\u00e3o que regula empresas com a\u00e7\u00f5es listadas em bolsas de valores, como a CVM no Brasil, adotou uma regra em 2023 que exige uma documenta\u00e7\u00e3o sobre as medidas adotadas para prevenir incidentes de seguran\u00e7a. A vis\u00e3o dos reguladores \u00e9 que o programa de gest\u00e3o de risco e ciberseguran\u00e7a pode influenciar as decis\u00f5es de investidores.<\/span><\/p>\n

    No Brasil, a Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD) tamb\u00e9m exige que a empresa oriente os funcion\u00e1rios em rela\u00e7\u00e3o \u00e0 prote\u00e7\u00e3o de dados pessoais, de modo que abandonar um programa de conscientiza\u00e7\u00e3o pode motivar um rev\u00e9s jur\u00eddico em a\u00e7\u00f5es relacionadas a incidentes. Na Europa, o Regulamento Geral de Prote\u00e7\u00e3o de Dados (GDPR, na sigla em ingl\u00eas) traz disposi\u00e7\u00f5es semelhantes.<\/span><\/p>\n

    Mesmo que a empresa n\u00e3o tenha de seguir essas regras ela pr\u00f3pria, clientes e parceiros podem exigir a exist\u00eancia de um programa de conscientiza\u00e7\u00e3o em sua cadeia de fornecedores. Nesses casos, o programa de conscientiza\u00e7\u00e3o amplia o mercado da empresa.<\/span><\/p>\n

    Fraudes financeiras<\/span><\/h2>\n

    Outro aspecto relevante para os CFOs \u00e9 o grande volume de fraudes cibern\u00e9ticas que impactam especificamente as atividades financeiras.<\/span><\/p>\n

    O Business Email Compromise (BEC) \u00e9 um tipo de golpe em que o criminoso se passa por um diretor ou fornecedor da empresa para convencer um colaborador a realizar um pagamento a uma entidade falsa, muitas vezes usando uma fatura clonada ou forjada. Se o colaborador n\u00e3o estiver ciente da fraude, o preju\u00edzo para a empresa pode chegar aos milh\u00f5es de d\u00f3lares.<\/span><\/p>\n

    Essas fraudes do tipo BEC j\u00e1 causaram mais de US$ 50 bilh\u00f5es em preju\u00edzo financeiro direto, segundo c\u00e1lculos do FBI que levam em conta principalmente as den\u00fancias de empresas nos Estados Unidos. Estimativas de mercado sugerem que o preju\u00edzo total causado pelo cibercrime no mundo todo, somando-se a perda de faturamento com paralisa\u00e7\u00f5es, roubos de dados e custos de recupera\u00e7\u00e3o, deve alcan\u00e7ar os US$ 23 trilh\u00f5es em 2027.<\/span><\/p>\n

    Da preven\u00e7\u00e3o \u00e0 resposta<\/span><\/h2>\n

    Programas de conscientiza\u00e7\u00e3o s\u00e3o mais bem-sucedidos quando h\u00e1 um apoio ostensivo por parte da dire\u00e7\u00e3o. Isso ajuda a promover transforma\u00e7\u00f5es na cultura da empresa que embasam a tomada de decis\u00f5es dos demais colaboradores e transmitem a seguran\u00e7a necess\u00e1ria para que eles informem colegas ou chefes sobre suspeitas de fraude, inclusive quando eles pr\u00f3prios cometem deslizes.<\/span><\/p>\n

    O processo da seguran\u00e7a inclui preven\u00e7\u00e3o, detec\u00e7\u00e3o e resposta, sendo um equ\u00edvoco avaliar apenas o car\u00e1ter preventivo. Mesmo que seja dif\u00edcil evitar todos os ataques, o programa de conscientiza\u00e7\u00e3o aumenta a resili\u00eancia da empresa e eleva as chances de que uma fraude seja detectada e contida mais cedo, diminuindo os preju\u00edzos.<\/span><\/p>\n

    Sendo assim, o apoio do CFO \u00e9 fundamental para garantir a ades\u00e3o de sua pr\u00f3pria equipe ao programa, permitindo que a empresa obtenha o benef\u00edcio e retorno esperado em todo o ciclo de seguran\u00e7a da informa\u00e7\u00e3o.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    A cybersecurity awareness program is designed to broaden employees’ views on the risks involving information and communication technology (ICT) assets. Although the main supporters of this type of program are usually information security professionals, the truth is that almost all departments can benefit from this awareness. In the case of Chief Financial Officers (CFOs), the […]<\/p>\n","protected":false},"author":4009,"featured_media":2070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[46],"tags":[66,95,64,96],"class_list":["post-2068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awareness","tag-awareness","tag-cfo","tag-cybersecurity","tag-cybersecurity-awareness-program"],"acf":[],"yoast_head":"\nWhy should a CFO support a cybersecurity awareness program? | Hacker Rangers<\/title>\n<meta name=\"description\" content=\"Discover why CFO should support a cybersecurity awareness program and how they deliver strong ROI, reduce fraud, and enhance compliance.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why should a CFO support a cybersecurity awareness program? 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